Description

About the Role

We are looking for a highly strategic and operational Regional Marketing Project Manager (EMEA) to serve as the regional execution marketing partner.

This role supports the UK, Benelux, and Iberia markets, acting as the bridge between global strategy and regional activation. You will manage GTM actions, coordinate cross-functional teams, activate campaigns, support sales enablement, drive lead generation initiatives, manage vendors, and ensure flawless delivery across the marketing journey.

This is a coordination-first, execution-through-others role that requires structure, influence, outstanding communication, and a strong understanding of the regional business.

You will work with global marketing, content, digital channels, product, growth, and sales.

Key Responsibilities

Regional Go-to-Market Execution (GTM)

• Translate global strategy into localized GTM action plans for EMEA.
• Coordinate launches, messaging rollouts, campaigns, and assets required for new features, products, or regional activations.
• Ensure alignment between global positioning and regional needs.
• Build integrated project plans with timelines, deliverables, and milestones.

Sales Enablement & Lead Generation

• Partner with the sales team to understand regional objectives, challenges and market dynamics.
• Manage the creation and distribution of sales enablement assets (presentations, pitch decks, one-pagers, competitive summaries).
• Coordinate local and regional lead generation programs with the Growth and Demand Generation teams.
• Ensure proper tracking through HubSpot, including follow-ups, lead routing, and campaign attribution.
• Monitor pipeline impact, report results, and identify opportunities to scale.

Cross-Functional & Global Collaboration

• Act as the operational arm of global marketing for the EMEA region.
• Collaborate with content, design, digital channels, growth, product, and operations teams to deliver campaign assets and initiatives.
• Adapt global assets to regional needs and ensure consistency across touchpoints.

Vendor & Partner Management

• Coordinate with vendors and partners for events, content localization, printing, creative needs, and distribution.
• Source vendors as needed in key markets (UK, NL, ES).
• Ensure cost-effectiveness and adherence to brand and quality standards.
• Manage timelines and deliverables.

Campaign Activation & Journey Management

• Support activation of campaigns across the full marketing funnel.
• Ensure each campaign aligns with buyer journeys, ICPs, and regional segmentation.
• Coordinate assets for awareness, consideration, and decision stages.
• Maintain alignment with journey frameworks and persona insights shared by global teams.

Performance Measurement & Optimization

• Develop and maintain dashboards in HubSpot, Google Analytics, and internal tools.
• Monitor campaign KPIs, engagement, lead flow, sales impact, and regional marketing performance.
• Identify optimization opportunities across content, channels, targeting, and journey stages.
• Report monthly and quarterly outcomes to leadership.

Operational Excellence

• Manage intake processes for regional requests, ensuring clarity in briefs and deliverables.

• Keep all documentation, calendars, playbooks, and workflows organized in Notion and Office tools.

• Ensure consistent regional brand application across collateral, events, and local communications.

• Use AI tools to automate tasks, optimize reporting, support research, and improve workflow efficiency.

Soft Skills

• Highly organized and structured
• Strong stakeholder alignment and cross-functional communication
• Capable of translating complex needs into clear workstreams
• Proactive, resourceful, solution-oriented
• Strategic thinking with operational discipline
• Comfortable navigating global teams and matrix environments
• Strong ownership and follow-through

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related fields.
• Specializations in Digital Marketing, Project Management, GTM Strategy, or Marketing Analytics are valued.
• 5+ years of experience in marketing project management, regional marketing, or operations (B2B or startups preferred).
• Strong understanding of:
  - GTM planning
  - Sales enablement
  - Lead generation
  - Funnel strategy
  - Regional adaptation of global campaigns

• Experience working in fast-paced environments with cross-functional teams.

• Comfortable managing multiple stakeholders, deadlines, and timelines.

• Experience with HubSpot, WordPress, Notion, Google Analytics, and collaboration tools.

• Strong communication, documentation, and coordination skills.

• If based in Bogotá or São Paulo, in-office 1day per week.

• Schedule: 4:00 AM to 12:00 PM Colombia time