Description

Overview

The Swing Bays is a premier indoor golf facility dedicated to providing exceptional golf instruction, fitness, social engagement, and customer service. Our facility features state-of-the-art Trackman simulator bays, a retail space, a putting green, a small bar, and a golf fitness area. We are passionate about creating a welcoming, community-driven environment where both staff and customers feel valued and inspired.

 

Position Overview:

 

The General Manager (GM) will oversee the daily operations of The Swing Bays, ensuring an exceptional experience for members, guests, and staff. This leadership role requires a dynamic, organized, and proactive individual with a passion for golf, strong management skills, and a commitment to fostering a positive workplace culture.

 

The GM will be responsible for staff management, operational efficiency, facility maintenance, and driving revenue through events, clinics, leagues, memberships, and retail sales.

 

In addition to managing daily operations, the GM will play a key role in selling memberships, onboarding new members, and ensuring that member expectations are consistently met. This includes maintaining a high level of member satisfaction, fostering strong relationships with members, and implementing strategies to support membership growth and retention.

Experience Required

Qualifications:

 

• Proven experience in a management or leadership role in the golf industry.
• Strong leadership skills with the ability to inspire, coach, and develop a team.
• Sales-driven with experience in membership sales, event planning, league management, and retail operations.
• Excellent organizational and multitasking abilities.
• Strong interpersonal and communication skills.
• Basic knowledge of golf equipment, simulators, and golf culture is preferred.
• Proficiency in Microsoft Office and POS systems; familiarity with scheduling and inventory software is a plus.

 

Key Competencies:

 

• Leadership & Team Development
• Customer Service Excellence
• Membership Sales & Retention
• Problem-Solving & Decision-Making
• Sales & Business Development
• Operational Efficiency & Attention to Detail

Essential Responsibilities

Staff Management:

 

• Lead, motivate, and develop a high-performing team, including Assistant Managers (as applicable) and front-line staff.
• Schedule staff to ensure optimal coverage during peak and off-peak hours.
• Delegate responsibilities effectively to Assistant Managers and/or front-line staff while maintaining accountability.
• Set a positive example through professionalism, integrity, and exceptional customer service.
• Conduct regular staff meetings, performance reviews, and ongoing training.

 

Facility Operations:

 

• Ensure all golf simulators are fully operational, coordinating with technical support as needed.
• Oversee the cleanliness, safety, and overall presentation of the facility.
• Implement and maintain standard operating procedures to maximize efficiency.
• Manage the opening and closing procedures of the facility.

 

Membership Sales & Retention:

 

• Proactively sell memberships and develop strategies to attract new members.
• Ensure a seamless onboarding process for new members, creating a welcoming and engaging first impression.
• Maintain strong relationships with current members to ensure satisfaction, retention, and growth.
• Regularly assess membership programs and benefits to ensure they meet and exceed member expectations.
• Address member feedback promptly and professionally to maintain a high level of customer satisfaction.

 

Business Development:

 

• Collaborate with the Regional GM to develop and execute strategic goals.
• Drive revenue by selling events, coordinating leagues, and optimizing the customer experience.
• Build relationships with local businesses, golf communities, and organizations to promote The Swing Bays.

 

Retail & Inventory Management:

 

• Oversee ordering and inventory management for retail goods, hard goods, and bar supplies.
• Manage cost of goods budgets, ensuring profitability and minimizing waste.
• Work closely with vendors to maintain stock levels and introduce new products.

 

Financial & Administrative:

 

• Monitor daily sales, expenses, and key performance indicators (KPIs).
• Assist in budgeting, forecasting, and financial planning with the Regional GM.
• Ensure compliance with health, safety, and employment regulations.

Benefits

• Eligable for comprehensive benefits (Medical, Dental, Vision, 401k)
• PGA Dues and Uniform Allowance